West Bridge Consulting
Company profile
West Bridge Consulting is a public policy, public affairs and corporate PR consulting firm which has a particular, though not exclusive focus on the media and entertainment sectors, including the cultural and creative “industries”. We are creative economy specialists (film, theatre, publishing, TV/radio, music, live events and video games), though we have also worked in a variety of other industry sectors and subject specialisms ranging from banking services regulation to corporate governance in the Russian Federation.
Founded in 2003 by Martin Smith, West Bridge Consulting is committed to clients who believe with us that sound market research and good communication is integral to the effective execution of business strategy, clear market differentiation and the development of competitive advantage.
West Bridge Consulting is a network enterprise. Client teams are assembled on an assignment-by-assignment basis drawing only on senior level, specialist expertise in relevant disciplines. Our associates have all held senior positions; some of them also run their own businesses.
We are closely associated with Ingenious Media (www.ingeniousmedia.co.uk), a media advisory, investment, finance and consulting group based in London.
Company leadership
Dr. Martin Smith is the company’s founder and managing director. Martin was a partner at the leading UK financial PR consultancy Brunswick LLP from 1997-2003. Before joining Brunswick he was chairman of Government Policy Consultants (GPC) Ltd in the UK, now part of the global Fleishman Hillard group. He has thirty years experience of working in strategic communications and public affairs, having worked for more than a hundred clients in the public and private sectors. He is a former adviser to the Council of Europe and the European Commission, and has carried out assignments for the Canadian, Dutch, Czech, Slovak and Russian governments. He was chairman of the judges for the British Council's India Young Screen Entrepreneur of the Year Awards in Mumbai in 2008. Martin holds MA and PhD degrees in history from Cambridge University, and was formerly chairman of the Young Vic Theatre Company.
Clients
In common with many other professional services firms, West Bridge Consulting treats its client relationships as confidential. We therefore do not publish a client list. However we are always happy to discuss the nature of our client work on a not-for-repeating basis, and to give case histories where appropriate.
Associates
Based in London, West Bridge Consulting has associates in Brussels, New York, Washington and Moscow.